Audemars Piguet (AP) is one of the most respected names in Swiss luxury watchmaking, known for its high-end craftsmanship, innovative designs, and limited production runs. Whether you are looking to buy, sell, or invest in an AP watch, understanding its value is essential.

This guide explores the factors influencing Audemars Piguet’s worth, the current market prices for popular models, and investment potential.

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What Determines the Value of an Audemars Piguet Watch?

Several key factors impact the value of an AP watch:

• Model and Reference – Some models, like the Royal Oak and Royal Oak Offshore, are in higher demand than others.
• Materials – Gold, platinum, and titanium versions often fetch higher prices than stainless steel models.
• Rarity and Limited Editions – Limited production runs and discontinued references hold their value better.
• Condition and Original Parts – Watches in mint condition with original components, including box and papers, are more valuable.
• Market Demand – Certain AP watches appreciate over time, while others hold steady or decline based on collector interest.

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Current Audemars Piguet Watch Prices (2025)

Royal Oak Collection

The Royal Oak is the most iconic AP model, originally designed by Gérald Genta in 1972. Prices vary widely based on material, movement, and rarity.

• Royal Oak 15500ST (41mm, Stainless Steel, Automatic) – $50,000 – $65,000
• Royal Oak 15202ST “Jumbo” (Discontinued Model) – $90,000 – $130,000
• Royal Oak Perpetual Calendar (White Gold, Skeleton Dial) – $180,000 – $300,000
• Royal Oak Tourbillon (Limited Edition) – $250,000+

Royal Oak Offshore Collection

A sportier, bulkier version of the Royal Oak, designed for extreme durability.

• Royal Oak Offshore Chronograph (Stainless Steel, 42mm) – $30,000 – $45,000
• Royal Oak Offshore Diver (Titanium, 42mm) – $35,000 – $50,000
• Royal Oak Offshore Tourbillon Chronograph – $250,000 – $400,000

Code 11.59 Collection

A modern AP line with high-end complications.

• Code 11.59 Chronograph (18K Gold, Automatic) – $25,000 – $40,000
• Code 11.59 Perpetual Calendar (White Gold, Aventurine Dial) – $70,000 – $90,000

Classic Vintage Audemars Piguet Watches

AP has produced elegant dress watches and complications since the early 20th century.

• Vintage AP Ultra-Thin Dress Watches (1950s–1970s) – $5,000 – $20,000
• Audemars Piguet Chronograph (1940s–1950s) – $50,000 – $250,000
• Vintage Perpetual Calendars (1950s–1970s) – $80,000 – $300,000

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Do Audemars Piguet Watches Hold Their Value?

Most AP watches hold their value well, with many models appreciating over time.

• The Royal Oak and Royal Oak Offshore models tend to perform best in resale markets.
• Limited editions and discontinued references often increase in value.
• Entry-level models, while still valuable, don’t appreciate as rapidly.

For long-term investment potential, collectors often look for rare references, limited production models, and watches with unique complications.

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Where to Buy and Sell Audemars Piguet Watches

If you’re looking to buy or sell an AP watch, consider:

• Auction Houses (Sotheby’s, Christie’s, Phillips, SebastianCharles) – Best for rare and high-value AP watches.
• Luxury Watch Dealers (Chrono24, WatchBox, Bob’s Watches) – Trusted sources for buying and selling AP timepieces.
• Private Collectors and Enthusiasts – Can offer high prices but require careful verification.

Selling to a reputable dealer or at auction ensures that you receive fair market value while avoiding the risks of private sales.

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Final Thoughts

Audemars Piguet watches remain one of the most coveted and valuable luxury timepieces, with prices ranging from $5,000 for vintage dress watches to over $500,000 for rare models.

Collectors and investors favor Royal Oak models, perpetual calendars, and limited editions, making them solid long-term investments. Whether buying, selling, or holding, understanding market trends, rarity, and model demand is essential to making informed decisions in the AP watch market.