When purchasing high-end jewelry, it’s natural to wonder if it will hold its value as years go by. David Yurman, known for blending sterling silver, gold, and gemstones into iconic designs, is a brand many turn to for both style and quality. But how do David Yurman pieces fare in terms of long-term value retention? Let’s explore whether David Yurman jewelry holds its value over time and what factors influence its resale value down the road.

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Strong Value Retention Compared to Most Jewelry

David Yurman jewelry generally retains a good portion of its value over time, especially relative to generic or less prestigious brands. On average, if you look at the secondary market:

• Pre-owned David Yurman pieces often sell for around 40% to 70% of their original retail price. This range depends on the item’s materials, popularity, and condition. For context, many other jewelry brands (particularly those using similar materials without a strong brand name) might only get 20-30% of their retail price in resale. The fact that Yurman can achieve roughly half or more is a testament to its enduring demand.
• Some David Yurman items can even come close to their original price or occasionally exceed it if circumstances are right. For example, if gold prices have significantly increased since a piece was bought, a heavy gold Yurman piece might be worth as much or more than the original price just because of intrinsic value (this isn’t typical, but it’s possible in a high gold market). Or a limited-edition Yurman piece that becomes hard to find might appreciate due to collector interest.

In practical terms, if you bought a classic Yurman bracelet for $800 a few years ago, you could reasonably expect it to be worth maybe $400–$500 now on the secondhand market (assuming it’s in excellent condition). That’s a strong retention for jewelry. In contrast, a non-branded silver bracelet of similar weight might only fetch the melt value of silver, which could be under $100.

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Why David Yurman Holds Its Value

Several reasons explain why David Yurman pieces tend to hold value over time:

• Timeless and Recognizable Design: The hallmark Yurman cable style doesn’t really go out of fashion. It has remained consistently popular since the 1980s. Because the design is classic, a piece from 20 years ago doesn’t look “dated” — it looks effectively the same as a current piece. That timeless quality means older Yurman is nearly as desirable as new Yurman. The recognizable design also means buyers seek it out; they know a Yurman when they see one.
• Continuous Brand Demand: David Yurman has grown in brand recognition and maintained a strong retail presence. It’s not a brand that faded or lost quality over time. This continued brand strength means there’s always a new audience (or existing fans expanding their collection) looking for Yurman. As long as the brand stays relevant and maintains its image (which it has, well into 2025), secondary market demand stays healthy.
• Material Value: As mentioned, Yurman uses real silver, gold, and gemstones. These have baseline value. Unlike costume jewelry, which can literally drop to near $0 once used, a Yurman piece is never “valueless” — even in worst case you have melt value of silver/gold and maybe gem value. That acts as a floor that rises over time if metal prices rise. For instance, silver is higher in 2025 than it was in 2015, so the intrinsic value of a classic silver cable bracelet is greater now.
• Collector and Gift Appeal: Yurman pieces are often purchased pre-owned as gifts or to save on retail. Because the brand has prestige, giving someone a Yurman (even if pre-owned) has a certain cachet. This means there’s a steady pool of buyers in the pre-owned market, which props up prices. Some brands’ used items wouldn’t be given as gifts due to perception, but Yurman doesn’t really have that stigma; a beautiful Yurman piece is a beautiful gift, new or not.

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Factors That Can Affect Value Retention

While Yurman as a whole holds value well, there are nuances:

• Condition: This is the big one. A well-cared-for Yurman piece will hold value much better than one that’s been beat up. Sterling silver can scratch or dent, pavé stones can fall out if knocked, and oxidation in recesses (part of Yurman’s aesthetic) can sometimes get polished out improperly. If you want your piece to retain max value, take care of it. Store it in its pouch, avoid knocking it against hard surfaces, and polish it correctly (or have Yurman do it). Pieces that look almost new can fetch maybe 60-70% of retail. Pieces that are heavily worn might only get melt value offers, because a jeweler would need to refurbish them. The good news: silver scratches and tarnish can often be corrected with professional polishing, and Yurman offers spa services for their jewelry which can restore a piece’s look, potentially boosting its resale appeal.
• Style and Collection Popularity: Nearly all Yurman styles do pretty well, but the ones that are perennially popular (Cable, Albion, etc.) have the best retention. If Yurman experiments with a trend and it doesn’t become a lasting hit, those pieces might not hold value as much simply due to lower demand. For instance, if a particular gemstone color falls out of favor, jewelry featuring it might see softer resale. But, often those trend pieces are limited anyway, which can create niche interest later (hard to predict). Generally, sticking to classic designs means a safer bet for value retention.
• Market Conditions: External market factors can influence short-term value. For example, if the economy is down, luxury goods resale can be softer as fewer people splurge, or more people might be selling jewelry which increases supply. Alternatively, if the price of gold or silver spikes, it can buoy prices as mentioned. In 2025, the market for secondhand luxury is quite robust (many consumers are environmentally conscious or value-savvy and happy to buy pre-owned), which has been helping brands like Yurman retain value since there’s a thriving marketplace online and in stores for authenticated pre-owned jewelry.
• Brand Shifts: If David Yurman the brand were to drastically change (say, start using lower quality materials, or if it went out of business), that could affect how its pieces hold value. However, nothing suggests that — the brand remains family-involved (David’s son Evan Yurman is the Design Director now) and they’ve maintained quality. If anything, the brand’s heritage is growing, which tends to support long-term value retention (vintage Yurman may become even more coveted).

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Long-Term vs Short-Term

When we say “over time,” it’s good to differentiate:

• Short to Mid Term (a few years): If you buy a new Yurman piece today and try to sell it in a year or two, you likely won’t get what you paid (because retailers have markups). You might get around half, as we’ve noted. That’s still relatively good as an outcome (compare that to driving a new car off the lot, which immediately loses ~10%+). Yurman is not immune to that initial depreciation – very few luxury items are, unless they are super scarce or bought at a discount to begin with.
• Long Term (decades): If you hold onto a Yurman piece for 10, 20, 30 years, two things happen: one, retail prices of new Yurman tend to rise with inflation and brand positioning, and two, older pieces can gain a “vintage” appeal. That means the resale value in absolute dollars might even match or exceed what was originally paid decades ago, particularly if you bought it at a lower price long ago. For instance, a Yurman bracelet bought in 1995 for $300 might be $750 new now; a well-kept 1995 one might resell for $350-$400 today – which is more than its original price. So in that sense, yes, it “appreciated” in nominal terms (though if you adjust for inflation, it’s probably about holding steady). In any case, the key is that time hasn’t made Yurman undesirable. Quite the opposite – it’s still desirable, and vintage pieces have a charm as long as the style is still in vogue.

We can see that, unlike ultra-trendy jewelry that loses appeal after a season, Yurman’s classic nature helps it hold value over the long haul.

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The Role of Care in Long-Term Value

It’s worth re-emphasizing care, because value retention over time is closely linked to it: If you envision possibly reselling your Yurman pieces in the future, treat them kindly. Avoid exposing them to harsh chemicals (take off rings when cleaning with bleach, for example, as it can pit metal or damage stones). For silver pieces, occasional use actually helps (the oils in skin can prevent tarnish), but if storing for long periods, use anti-tarnish strips in the jewelry box. Save the authenticity cards or certificates that come with high-end pieces; having those can instill buyer confidence later on.

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Conclusion

David Yurman jewelry generally retains its value quite well over time, especially when compared to many other jewelry brands. Thanks to timeless designs, high-quality materials, and strong brand recognition, Yurman pieces often keep a large fraction of their initial value and can sometimes even appreciate under the right conditions. While you shouldn’t necessarily buy jewelry purely as an investment, it’s reassuring to know that with David Yurman, you’re getting both a beautiful piece to enjoy and one that stands as a fairly solid store of value in the luxury jewelry world. Treat it well, and decades down the line your David Yurman bracelet or ring will likely still be stylish – and you’ll find plenty of people who’d love to give it a new home, at a price that reflects its lasting worth.